Content on the Chain: The Renaissance of BTC

The value consensus of cryptocurrency is inseparable from its unique culture. The value consensus is essentially a Meme, and BTC is the biggest Meme. BTC achieved self-bootstrapping by embedding news headlines in the genesis block, directly implanting its core culture.

Restoring on-chain culture and decentralized cultural traditions is a feasible method to return to the self-initiated nature of BTC. The emergence of inscriptions like Ordi and Sats directly embeds code information into the BTC community, marking the starting point of the BTC Renaissance. One possible direction for the future development of inscriptions may be to combine crypto culture with technology, achieving the binding of crypto assets and culture through content on-chain.

Value Consensus is Meme

Consensus is divided into technical route consensus and value orientation consensus. Having only technical consensus does not equal a strong value consensus. EOS is an example of being technically advanced but having a weak value consensus. In contrast, Doge, although technically simple, has achieved a high valuation due to its strong Meme effect.

The process of reaching a consensus on value is the process of forming a Meme. The journey of BTC from nothing to something requires not only technical consensus but also value consensus. The news headline embedded in the genesis block is the seed of value consensus, reflecting skepticism towards centralized currency.

The price of coins is largely influenced by memes. BTC itself is the biggest meme. Even utility tokens have a meme component in their value. In the long run, the value of tokens depends on the size of the community and the willingness to hold coins, both of which stem from cultural dissemination.

Content on Chain: Capturing On-Chain Native Attention

Reaching a consensus on value first requires information to be delivered. In an era of information explosion, attention has become a scarce resource. Although on-chain content may seem dull, it is the "wealth code" that can attract the attention of those chasing riches.

On-chain content has a certain level of closure, and user attention is more focused. As the number of Web3 users increases, this portion of attention will continue to expand. The coupling of content and assets also makes content delivery more precise.

Therefore, on-chain content can challenge Web2's attention capture in terms of value, closedness, and precision. The BTC genesis block is a successful case of content on-chain.

Social Inscription: The Renaissance of BTC

Social inscriptions provide more on-chain space to showcase unique cultures by enhancing attributes. It inherits the development of BTC script space value from inscriptions while focusing on community cultural construction, reviving the way to establish value consensus.

Social inscriptions represent the convergence of crypto culture and technology, potentially leading to significant breakthroughs. They provide new possibilities for content creation that align with meme culture, which may disrupt the current value creation model of meme tokens.

However, whether social inscriptions can create content that carries profound culture will determine their level of development. At the same time, the scarcity of resources on the BTC chain will also restrict the scale of its content.

Overall, social inscriptions continue the successful experience of BTC and explore a more comprehensive path for meme construction. In the context of a bull market, this innovative mechanism has the potential to achieve excess returns in the market.