A Brief Discussion on How Lorebuilder Leads the Crypto World Renaissance: We Need Myth Makers, Not Marketers

Technology can evolve further, but it cannot save the lost souls. The industry needs more than just marketing; it needs to regain meaning and myth.

Crypto KOL DeFi Dave recently published a long article titled "Rejecting Marketing, Returning to Lorebuilding," directly pointing out that the crypto industry is facing a deep "story crisis." Despite the rapid development of blockchain technology, cultural advancement has stagnated. He believes that to save this industry, we must abandon short-term marketing thinking and instead invest in a more fundamental cultural project: "Lorebuilding (Lorebuilding)."

The cultural dilemma of cryptocurrency: gloomy clouds, overshadowed by dark clouds

Dave pointed out that in recent years, apart from Bitcoin and Solana meme coins, the cryptocurrency industry has almost stagnated in attracting new participants. This lack of growth has led to a pervasive negative sentiment within the industry, particularly evident in the Ethereum ecosystem:

The root of the problem lies in the industry's forgetfulness of how to tell compelling stories, relying too much on short-sighted marketing strategies while overlooking deeper cultural resonance.

He emphasized that relying solely on marketing cannot solve the problem; the real solution lies in "Lorebuilding (Lorebuilding)," creating a common myth framework for the community that inspires participants to co-create and continue cultural heritage.

What is "Legendary Building"? Creating living myths that凝聚 community spirit.

Dave defines "legend building" as an art of dynamic storytelling, which involves observing contemporary issues, extracting resonant memes and symbols, and creating a culture that encourages people to engage and co-create. Rather than being a story creation, it can be seen as an incubation process for a cultural community:

Lorebuilders ( are like cultural apostles of the era, not leading the direction, but listening to the community and respecting evolution, weaving fragmented imaginations into a powerful mythos.

The three levels of legend construction: the evolutionary process from attention to co-creation

Dave divides the construction of legends into three levels, revealing how it guides the community to gradually deepen participation:

Attention: The user is encountering and focusing for the first time, and has not yet established an emotional connection.

Emotional identification: Participants begin to engage and establish identity connections with the narrative.

Co-creators: Deeply engaged participants begin to create content such as memes, internal jokes, narrative rituals, or significant events, thereby attracting more people to join.

Legend construction cannot be faked or bought with money; it must be realized through genuine participation and experience. Ultimately, it can transform repetitive actions into a shared culture, allowing people to feel a sense of belonging and pass it on to future generations.

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Legendary Case Analysis: The Mythical Foundations of Bitcoin and Ethereum

Dave uses Bitcoin and Ethereum as examples to explain how legends are built in the cryptocurrency industry:

The Origin Myth and Cultural Rituals of Bitcoin

Bitcoin was created by Satoshi Nakamoto in 2008, and its birth is closely related to the financial crisis. The newspaper headline embedded in the genesis block "The Times 03/Jan/2009 Chancellor on brink of second bailout for banks" established the spiritual core of Bitcoin's resistance against centralized finance.

Subsequently, the persistent spirit of the "HODL" meme, Bitcoin Pizza Day, and the lesson from Mt. Gox of "Not your keys, not your coins" gradually crafted a unique cultural system for Bitcoin; figures such as Bitcoin Jesus Roger Ver, Silk Road founder Ross Ulbricht, and Michael Saylor, who led Bitcoin into Wall Street, have all added new chapters to the Bitcoin legend.

The multi-layer narrative evolution of Ethereum

Ethereum was founded by Vitalik Buterin, with the core idea of "programming sovereignty," and is hailed as the "world computer." Its genesis block also references the Bitcoin genesis message, symbolizing the spiritual inheritance between the two.

The legendary system of Ethereum is more diverse and open, having gone through stages such as the ICO boom, DeFi Summer, NFT frenzy, and the revival of DAOs. In the early days, ConsenSys, founded by Joe Lubin, provided the necessary cultural and technical foundations for the Ethereum community through the development of tools like MetaMask.

Crisis is looming: When actions replace legends.

Dave warns that in recent years, the cultural energy of Ethereum has significantly weakened, primarily due to L2 expansion and emerging public chains diverting the original community's attention: "Current L2s are spiritually more like independent L1s."

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At the same time, the industry is overly reliant on short-term incentive activities such as large-scale fundraising and TGE ) token generation events (, which has led to the replacement of legend-building with marketing tactics, reducing it to a short-sighted "data game":

We treat users as data rather than souls, which is a mistake in the crypto industry and the root cause of the vicious cycle of "burnout and disillusionment."

The Call to Rediscover Meaning: Returning to the Essence of Narrative and Community

Dave ultimately calls for the entire industry to return to "legend building," awakening people's passion and participation in crypto culture. He believes this is the "spiritual infrastructure" that unites the community and inspires creativity. The vision for the future is for more legend builders to co-create and share stories, transforming cryptocurrency into a movement that advances both technology and culture.

We are forgetting our original intention, but as long as we are willing to start telling stories and willing to listen to each other, we can once again welcome a renaissance that belongs to this era.

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This article briefly discusses how Lorebuilder leads the renaissance in the cryptocurrency world: it requires the creation of myths, not marketers. It first appeared on Chain News ABMedia.